Tuck Prof. Paul Argenti on CNBC's "On the Money" on PR Management

Tuck School of Business professor Paul Argenti talks about how the cris communication approaches of Bausch & Lomb and McDonald's differ. He gives Bausch & Lomb low marks for its handling of the eye infection outbreak blamed on its ReNu products and praises McDonald's for its response to "Fast Food Nation," the movie.
 

Tuck School of Business,   Paul Argenti, Bausch & Lomb, McDonald's, corporate communication