Beet.TV Transcripts

Obama to Use Online Video Arsenal -- Success with Mass Governor's Deval Patrick Led to Brighcove Link-up with Obama

Jeremy Allaire, CEO; Founder, Brightcove

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[Start of Audio]

A presidential campaign is a media business. It is – it has the same attributes. It’s about audience. It’s about constituency, reaching constituencies. It’s about getting that constituency engaged in unique ways. The relationship with the Barak Obama campaign really evolved out of a prior relationship we had with the Massachusetts gubernatorial election where Duvall Patrick became governor and he launched something called Duval Patrick TV which was a really rich channel that had a lot of content. And that then – that individual went into that – into the Barak Obama campaign and so really came to work with us.

You know, they were looking for a partner that could give them a platform to really run in scale and grow that over the next, you know, hopefully two years for them in their minds. And so in that case, they can, you know, manage, you know, what will ultimately be hundreds or potentially thousands of videos that are of events and of topics and of testimonials and so forth. They can take advantage of our consumer media capabilities to allow the actual end users to submit their own content, whether it’s Barak rallies or whatever it would be.

So they – it really gives them a vehicle to run that business, to get viral distribution by giving that content out so people can blog it really easily and then to have the kind of sophistication to measure it and report on it and syndicate that content out to other sites.

So I think since launching, those launch videos have been viewed about half a million times both in his site, on the Bright Cove site and also throughout other websites and blogs that have carried the embed codes for that video.

[End of Audio]

Barack Obama Campaign Video, Jeremy Allaire, Brightcove

Podcasts Up Tenfold in 2006, Forrester Reports....BBC Report: MTV To Allow Video Clips to Be Shared.....

Brian Haven, Forester Research

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[Start of Audio]

And podcasting, I like to think of it and I think one of the – I’ve heard one of the definitions of what pod really means and it’s not necessarily related to Apple’s product, that it’s more portable on demand and whether or not that’s where the term came from, that’s how I like to think of it. So it can be audio, it can be video. The point is it’s a form of rich media, you know, updated and created on a relatively frequent basis. It’s portable. It can be syndicated in RSS and some form of feed syndication is an important aspect of that. But you can take it with you and listen to it whenever you want, which sets it apart from what streaming media is where you may have to go – you have to go to an actual website to view a streaming file because it’s linked to that server, whereas a podcast, in video or audio form, is something you can take with you in MP3 or some other video format and take it and put it on a portable device, put on a mobile phone, listen to it on your laptop when you’re not logged into net. That’s how we look at podcasting.

We put out a report based on data from 2005 and at that point in time, this is a report that we published back in March that Charlene Lee published and it was about one percent of people listen to podcasts, which is, you know, it’s not – it wasn’t in the same league as blogs, but, you know, it’s a decent number. Based on the same survey we just completed in 2006, we just published a report and showed that’s jumped to ten percent.

So while it’s not at the level of blogs, nor do I think that it will be because there’s a lot of other constraints involved in consuming podcasts, that there aren’t with reading text. It’s still seen a pretty reasonable and steady growth and I think we’ll continue to see that. I think a lot of that has to do with what content is available. You know, podcast was still a relatively new thing. The mainstream, you know, mass audience didn’t really know what podcasts were. Now I think more people are listening to podcasts.  They may not know that they are even in some cases that they are listening to a podcast or watching a podcast ‘cause it can be audio or video. So I think just – it’s one of those growth and content.

It’s just like with downloadable movies and, you know, if you look at our data and see what kind of – what kind of video people like to watch, you know, it initially was movie trailers because that’s all you could find on the net and all of the things like business videos and TV programs, they weren’t even on the list. They were, you know, negligible in terms of the content, but as more of the content becomes available, now people are consuming it more. So I think we’re still in that early growth phase of podcasting and more and more people like yourself are starting to figure out what does it take to create content that people want to listen to in this format?

This is Brian Haven, Forrester Research on Beet.TV.

[End of Audio]

Forrester, Brian Haven, podcasts, downloading video

Adobe's Flash Video to Play on Mobile Phones, New Transcoding System to be Unveiled This Week at 3GSM in Barcelona

Bill Joll, On2 Technologies

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[Start of Audio]

It’s my understanding that about 80 percent of Adobe’s install base is using Flash 8 or 9 and we’re the video codec in that. So now if you translate that into the majority of the social networking sites, user generated sites, I’d extrapolate that 80 percent of these sites are encoding in Flash 8 or 9. And with that much content in Flash 8 or 9, people want to watch those on their mobile phones. We feel that we have the product now to allow content owners, service providers and consumers to be able to get access or deliver that content through the transcoder platform.

So the first thing I do is I go to the browser, fire it up and the video can be played back as low as 20 kilobits per second, which is a very, very low data rate, but yet it gives a good quality performance. And I’m gonna click on that just to show what that video looks like.

Well actually, there’s two pieces to the puzzle, right? There’s, what has Adobe Macromedia achieved? Adobe Macromedia, with their flash authoring tool, has actually made it very easy for people to make compelling video experiences. Then we came along to actually improve the video in the interactive experience and our compression technology actually gives you a video that you want to look at. I mean that’s the bottom line.

As you can see, it’s almost instantaneous.

So it makes it look good and it also makes it smaller so it’s quicker or –

Well, compression is always the idea of how can you keep the quality in low bit rate, low bandwidth. If you want higher frame rates, smoother video, then you may have more bandwidth to do that. Or conversely, we look at it from a compression perspective, which is people want this kind of smoothness, this kind of quality, but we only have this kind of bandwidth environment or this kind of processing environment. And how can we do that? And there’s a lot of science that goes behind that technology. We’ve been at it for 13 plus years.

Now, this video’s playing at about 20 kilobits per second. It’s about five or seven frames per second, which is very, very slow and a very low data rate, but yet the video quality is acceptable.

And now I can show another demo that’s at a higher data rate so this is 128 kilobits per second, about 15 frames per second, which traditionally is considered full motion video. And you’ll see a slight difference in the video quality because it’s at a higher data rate.

The benefit that we are bringing is you have so much content being created every day in Flash, people want access to that and that’s really where the killer app is.

This is Bill Joll of On2 Technologies on Beet.TV.

[End of Audio]

3GSM, Mobile Video, Flash Video, On2 Technologies, 3GSM World Congress 2007

Veoh Founder Declares: Future of Video on the Web is "Internet Television"

Dmitry Shapiro, Veoh

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[Start of Audio] 

This is our application; runs both on PCs and on Macs; very small application to install. Once you install it, you allocate a certain amount of disk space to the application, and it stays within that disk space. Just like a TiVo, you can click this VOTV button, and then use this remote control to stand back and drive the application.

And so you can connect the application to your TV, which is very easy to do. You simply plug your VGA cable from the computer to the VGA connection of your TV and your analog out-connection from your computer to your receiver, and that’s what I do at home. I literally bring this laptop; I sit it next to my high-definition plasma television, and I sit back on my couch using the remote control, watching Internet television.

We believe there are actually two merging mediums that we’re seeing right now; one medium, I call the WWVW, the Worldwide Video Web, and they are companies like YouTube and Revr and Brightcove and all of these hundreds of YouTube clones that are out there that are taking the web as it used to be and just kind of taking video and imbedding video on the web.

There is a second medium that may be even more exciting than the Worldwide Video Web, and that medium; we call Internet Television. Internet Television is the continuation of spectrum from broadcast TV to cable TV to satellite TV, and now, to Internet TV.

And experience of Internet TV is akin to the experience of television, which again is leaning back and kind of watching hours and hours of programming, being a couch potato, which we in America love to do. You can’t be a couch potato with YouTube. It’s not the same thing. YouTube is a lean-forward; every few minutes, make a decision of what you watch next.

A couch potato is leaning back and watching the program that comes to you. But to be able to deliver that kind of programming, you can’t do it through the browser. That’s the wrong client application for it. So you need an application to be able to deliver that programming too. In this case, the application is Veoh, which is a virtual digital video recorder for Internet television.

[End of Audio]

Veoh, Internet Television, Dmitry Shapiro, IPTV

Microsoft Set to Take On Flash in Online Video with New Player Code Name "WPF/E" -- New Player will Be Viral with Embed Code

Eric E. Zocher, Microsoft

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[Start of Audio]

So the new platform we’re talking about is Code Name WPFV, and it’s available now from Microsoft’s website in preview form, and it’s a new player that runs inside of any web browser. It works on Macintosh and Windows. It works with Internet Explorer, with Safari and Firefox.

And it’s a new plug-in. It’s actually not just for video. It also includes support for graphics and animation, and the WPFV Code Name comes from the name WPF, which is our Windows Presentation Foundation, which is the new presentation and media system that’s part of Windows Vista.

This particular example is sort of a video library example. It’s a bunch of streaming video from – it’s using AJAX, and so you have JavaScript, HTML, and then also using ZAML, so that’s a markup language that we have for describing richer elements and interactivity and things like that that goes a lot beyond what you can do in HTML or in AJAX.

The situation today actually is that Windows media is still, by far, the leading format on the web for delivering video, and this is just actually a new, richer way to build user experiences around Windows media video, so all of the tools and all of the production workflows that people have been using to get Windows media onto the web; they’ll still be able to do that.

Here’s a few of the other things that we have, so let’s see. We’ve got a filmstrip thing, a player. These are all just sample applications.

But we see it being used for all sorts of cases, where you need rich interactivity, where you need rich animation.

And here’s our page-turn application. It’s just a sample of using simply geometry and JavaScript and AJAX. You can basically just put this together with WPFV. These images aren’t pre-rendered like this. They’re just being basically transformed at real time.

Here’s an example of the – it’s a script tag here, and it’s put in the WPFV Control Host, and with this sort of video, you could also integrate better with desktop apps and widgets and things like that, like you see Windows Vista and stuff so that people could find out, say, for instance, it’d be very possible to develop something, where you have a widget that basically notifies you when your favorite video authors have uploaded something new, say, and then you can tie into the whole desktop experience as well.

And you could also – somebody could use WPF and create a desktop player that could connect to the backend and different video feeds as well.

The actual server infrastructure is the server infrastructure you have today, so it works with, of course, Windows Server and with IIS that’s part of Windows Server, and it also works with Windows Streaming Media Server. As far as the tools for creating it, the actual format itself of the video is a WMV format, and it’s a constrained subset. It’s our very latest Kodak VC-1, and we support a core set of profiles. All your videos may already be ready for this or we actually sell a server and client encoding tool as part of a new expression media product that’s specifically for putting video into this format.

So again, we’re trying to offer a whole range of solutions for people, so it’s not just one little technology that’s in the silo. This is related to Windows Media Player. It’s related to WPF and Vista and all those technologies; AJAX, all that stuff, and it’s supposed to work together.

[End of Audio]

AlwaysOn, AO Media, Microsoft, Eric E. Zocher, Adobe Flash, WPF/E

Online Video Looms Large in HP's Ascendancy, Satjiv Chahil Tells Beet.TV

Tony Perkins interviews Satjiv Chahill, Hewlett-Packard

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[Start of Audio]

Tony Perkins: Hi, Tony Perkins here of Always On with one of my favorite people in the whole world, Satjiv Chahil, who’s the marketing force behind HP’s newest ascent to the No. 1, or re-ascent, to the No. 1 position in PCs. How’s it going, my friend?

Satjiv Chahil: Tony, wonderful; wonderful to be here, and with supporters like you, it’s all upside.

Tony Perkins: There you go. Well, you rolled out today in front of our audience and about 17,000 web-viewers, but your commercials, your video commercials that you’re now not only showing on TV, but you’re using them, distributing them very creatively over the Internet.

You wanna talk a little bit about that kind of forward-thinking strategy that you all are pursuing?

Satjiv Chahil: Sure. The Internet is not only a reality; broadband is the new reality, and we’ve acknowledged something that everybody in high industry ought to have acknowledged a while back; that the first billboard people see is in cyberspace; the first window-shopping people do is in cyberspace, and now, they want an all video experience.

So we’ve been proactively using all of these channels of communication to get our message out to our customers.

Tony Perkins: Now, you are also a producer of a variety of devices, and are you taking consideration that particularly the young generation wants to be able to view video content and other multi-media content over all these new devices?

Satjiv Chahil: Absolutely. As they say, beauty is in the eyes of the beholder, and we want to offer choice to all our customers. We’ve got handheld devices, on which I can see a Tony Perkins interview. We also have announced state-of-the-art television sets that wirelessly bring your full, rich media content from your PCs to your television sets. These are called “Media-Smart” TVs.

So we’re in every conceivable access route of digital content and rich-media digital media content.

Tony Perkins: Well, it’s no wonder that Satjiv is the man. When you look forward, what do you think is gonna be your most competitive situation, going forward? What keeps you up at night?

Satjiv Chahil: Two main things, both anchored on the customer, the potential customer. One is to provide the absolute best user experience in a rich-media world. The other is to provide the best service and support structure, so you can be always on 24/7.

Tony Perkins: Well, you heard it from the man, the reigning king of technology marketing in the new era; somebody to watch and somebody we’re gonna be watching at Beat TV. Thanks again.

Satjiv Chahil: Tony, I still have a lot to learn, and you always bring to your forums the greatest innovators, so we have lots to learn and a lot better to do at HP, and I’m glad to have that opportunity.

Tony Perkins: Thank you. I appreciate that.

[End of Audio]

AlwaysOn, AO Media, Tony Perkins, Satjiv Chahil, Online Video Advertising

Internet High Priestess Esther Dyson Declares: Net Neutrality Debate is a "Muddle" and Two-Tier Internet is Not Necessarily a Bad Thing

Esther Dyson

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[Start of Audio]

Esther Dyson: The biggest problem that net neutrality has is nobody knows what they’re talking about when they talk about it. The issue is who pays and whether they’re monopolies or not, so there’s a whole lot of, I think, disingenuous discussion about control without ever really looking at the fundamental issue, which is somebody’s got to pay for more bandwidth if consumers are gonna be uploading and downloading video.

Some people say, “Well, we want to sell advertising and control the channel, and; therefore, we’re gonna be able to tell consumers they can get it cheap or free and become the good guys,” but we do that, basically, by limiting their access.

As long as there’s healthy competition, I have no problem if someone pays extra for additional bandwidth, as long as that doesn’t cut off people’s access to the other stuff. The challenge is when you have – especially when you have local cable companies who are going to limit people’s access, the same way the cell phone companies will give you sort of their platform without letting you get to the rest of the web.

That’s when you have a problem, but net neutrality basically means whatever you want it to mean. For example, AT&T just signed an agreement that they would basically – they said, “We’ll observe these principles of net neutrality for everything except Internet TV,” which, of course, is what the net neutrality battle is all about.

So it was a kind of useless exemption. It’s like saying I’ll be good every day except for days when I wear red, and then you wear red on the days you wanna be bad.

Andy Plesser: It’s streaming and downloading video that’s really the big – and uploading video is the big issue around this whole bandwidth and net neutrality discussion?

Esther Dyson: The issue around bandwidth and net neutrality is simply can you control what users see, pay for it through advertising, and then tell the users you’re giving – they’re getting it for free without allowing them the ability to pay for what they actually want.

And so there’s this disingenuous discussion of if you don’t allow us to pay extra, you’re not gonna get free content. Well, of course not, but let the consumer decide whether they want paid or subsidized.

Andy Plesser: Where do you think the legislation might go and the impact that it could have? Do you think about that?

Esther Dyson: I think we’ll muddle through. Really, what will happen is if anything’s too egregious, we’ll sort of stop it eventually, but yeah, companies will throw their weight around, and it’ll – they have a lot of lobbyists and a lot of money.

[End of Audio]

Esther Dyson, Net neutrality 

Newsweek's Steven Levy: Apple's iTV Is Cool but Long Way from Web/TV Convergence -- How Steve Jobs Stole Vegas

Steven Levy, Newsweek; Author

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[Start of Audio]

Steven Levy: Thank you, Andy.

Andy Plesser: And you’ve connected with your audience a little bit tonight?

Steven Levy: Yes, I have. Actually, it’s a lot of fun because most people come up and ask me something about having iPods. Well, we feel guilty for not having an iPod so we could talk about what they’re doing with the iPod and whether their iPod – as one person tonight told me, “You can only play Steely Dan too much.

Andy Plesser: Steve, you have unbelievable access to Steve Jobs, and you’ve built that over the years, covering the company for such a long time and so authoritatively. What were your impressions of your interview with him in San Francisco?

Steven Levy: It’s kind of funny. This year, the PIPE, the pre-conference, pre‑Keno seemed to reach some sort of peak that what it was about before and what it was going to be about took on a life of its own, and I went to CBS before the Keno in Las Vegas, and everyone in CBS – there are 2,700 companies, 150,000 people, and everyone what was in Las Vegas; they were talking about what was going to happen in San Francisco.

So this one guy has managed to overshadow this whole giant conference, the world’s biggest conference, so Steve, himself, was really never more in command. He took two hours for his Keno, which is normally – you know, you’re sitting there for a two‑hour speech – it was like listening to the Castro go on.

But the two hours went by like nothing. You look at you watch afterwards, and he says, “Wow, that was two hours?” You didn’t look at your watch while it was going on except for when the Cingular guy talked, in which case it was like air was being let out of a tire.

And the phone, the iPhone was brilliant. There was a lot of incredibly imaginative things they did with interface to try to solve the problems that had been there in trying to integrate email and making phone calls and web-browsing on the small device. He and his team applied a lot of innovation to bring those problems under control.

Andy Plesser: What’s your thought of the iTV and Apple’s role in that?

Steven Levy: So in Las Vegas, there were literally dozens of schemes to bring digital content either from your computers or your Internet into your living room television set. And Apple is one of the simplest ways to do it. It is really an elegant way to get your key computer content, meaning your photos, your music, the movies and TV shows you might have stored in there onto your television set.

I want some more channels. I want a channel with You Tube and Google video, Internet content directly on there, and that might be in the works, but it isn’t there yet. But in the short term, I think it’s probably a nice way to get your computer hard-disk stuff onto your living room TV set.

But again, I think what people hunger for is to have their – be TV on their TV sets, right?

Andy Plesser: Yeah, how’s the response to the book? And you’ve written different books. How’s the response to this one, and what’s the feedback like for you?

Steven Levy: The response I’ve been getting from people who read it, and a lot of the reviewers; it’s been positive, and I wanted people to have fun with it, which seems to be happening.

Andy Plesser: That’s great. Well, congratulations, man.

Steven Levy: Thank you.

Andy Plesser: All the best.

Steven Levy: Thank you for helping here.

[End of Audio]

Steven Levy, Steve Jobs, iPhone, Apple, Esther Dyson, Apple iTV

Peer-to-Peer Software Creates Embed Code of Big Video Files -- "Cut and Paste" HDTV Video onto Blogs, MySpace and More.....

Robert Levitan, CEO of Pando

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[Start of Audio]

We’ve extended the Pando technology now; that instead of using Pando as a stand‑alone product on your desktop, once you install Pando on your computer, it will now work from within your email program. So from within Outlook, you can send an email like you normally do, but instead of having a 10MB attachment limit, you can now have a 1GB attachment limit.

This is Pando, the stand-alone version. I am receiving an HD video here, and I’m sending – I had sent something here. Now, if I want to take, let’s say, this video and post it on my website, I can double-click, and there’s a little button here that says, “Send to Web,” and I have some code here, where it says, “Imbed.” If I take this code and I cut and paste it; I open up my Yahoo 360 page, here I am at Beep.TV. I am gonna cut and paste the code, the imbedded code, and I am going to post this entry on my blog. Let’s see what happens.

We started with the one-to-one, one-to-few email paradigm, but really, what we’ve built is a media delivery platform that is more efficient one-to-many, so now, we are allowing – and you can see on our website what we call “Post to the Web” functionality, where you can take a 500MB piece of media and you can post it to your blog or any website, and people can then download it using Pando.

Here it is, Entry 4, December 20, 2006. Here I am at Beep TV, posting a video to my blog, and here’s the video. Now, anybody can come and download this 91MB HD video from my website, and here we are, and I’m gonna go full-screen on it, and it looks like it can.

So we are now watching an HD movie trailer that you just downloaded with Pando, and, as you can see, the resolution on this is really, really cool.

Why do you need a flat-panel TV? You don’t. I don’t have a flat-panel TV.  My TV works fine, but many people I know who get a plasma or flat-panel, whatever it is, high‑quality TV; once they get it, they love it. And I think we’re gonna see the same thing with online video.

We all know the quality you get when you transcode video into flash and it’s in a little box and it streams. Once you see the quality of downloadable media that opens on your computer full-screen, high-res, there will be some programming you want that way. I’m not saying all of it, but some of it, and this is exactly what we’re talking about with Pando.

You can post this kind of stuff to your website. People can download it and play it on their computers. You can’t stream this. This is downloadable, high-res video with Pando.

[End of Audio]

Pando, Robert Levitan, File Sharing, BitTorrent

Click here to view video and read post from Beet.TV

[Start of Audio]

We’ve extended the Pando technology now; that instead of using Pando as a stand‑alone product on your desktop, once you install Pando on your computer, it will now work from within your email program. So from within Outlook, you can send an email like you normally do, but instead of having a 10MB attachment limit, you can now have a 1GB attachment limit.

This is Pando, the stand-alone version. I am receiving an HD video here, and I’m sending – I had sent something here. Now, if I want to take, let’s say, this video and post it on my website, I can double-click, and there’s a little button here that says, “Send to Web,” and I have some code here, where it says, “Imbed.” If I take this code and I cut and paste it; I open up my Yahoo 360 page, here I am at Beep.TV. I am gonna cut and paste the code, the imbedded code, and I am going to post this entry on my blog. Let’s see what happens.

We started with the one-to-one, one-to-few email paradigm, but really, what we’ve built is a media delivery platform that is more efficient one-to-many, so now, we are allowing – and you can see on our website what we call “Post to the Web” functionality, where you can take a 500MB piece of media and you can post it to your blog or any website, and people can then download it using Pando.

Here it is, Entry 4, December 20, 2006. Here I am at Beep TV, posting a video to my blog, and here’s the video. Now, anybody can come and download this 91MB HD video from my website, and here we are, and I’m gonna go full-screen on it, and it looks like it can.

So we are now watching an HD movie trailer that you just downloaded with Pando, and, as you can see, the resolution on this is really, really cool.

Why do you need a flat-panel TV? You don’t. I don’t have a flat-panel TV.  My TV works fine, but many people I know who get a plasma or flat-panel, whatever it is, high‑quality TV; once they get it, they love it. And I think we’re gonna see the same thing with online video.

We all know the quality you get when you transcode video into flash and it’s in a little box and it streams. Once you see the quality of downloadable media that opens on your computer full-screen, high-res, there will be some programming you want that way. I’m not saying all of it, but some of it, and this is exactly what we’re talking about with Pando.

You can post this kind of stuff to your website. People can download it and play it on their computers. You can’t stream this. This is downloadable, high-res video with Pando.

[End of Audio]

Pando, Robert Levitan, File Sharing, BitTorrent

Big Video Files Move as E-Mail Attachments with Pando File Sharing Software

Robert Levitan, CEO of Pando

Click here to view video and read post from Beet.TV

[Start of Audio] 

Well, that’s exactly what we did, Andy. We changed the game of email. People like to share by email, but it’s a problem. They’ve been forced to zip it; they’ve been forced to use FTP. With Pando, no need for FTP; no need for WinZip. You can attach up to 1GB to your email.

Now, here’s how we did it. We built this media delivery platform, and it has many different ways to plug in. Recently, we released the ability – you install Pando on your computer, and we release the ability for you to say, “Plug it into my Outlook email; plug it into my web email programs,” and we support AOL web mail, Yahoo web mail, Hotmail and Gmail.

And what happens is from within any of those email programs, you send like you normally send, and if your limit is normally 10MB, you just hit “attach.” Attach anything. Don’t worry about it anymore. And when you attach a 500MB file or folder, a little popup window will say, “Hey, this is bigger than your 10MB limit. Do you want to “Pando” it?”

Why? How? Because it knows you’ve got Pando on the computer, and you’ve activated it to work with that program. And then if you just say, “Yes, go ahead and send it,” it will just send the email like it normally does. Now, your recipient will receive it, and it will say, “Andy send you this 500MB video. In order to get it, if you don’t have Pando, you need Pando, but “click here; it’s free to install.” And once they install 2MB program, Pando, they can download that 500MB video. They did it from inside their email; they received it; you sent it from inside your email, and neither of you paid for that privilege.

Doesn’t slow the system down at all. In fact, it’s actually going around the system, so this does not affect your exchange server. This does not affect your attachment storage limit on your web mail program because what we’re actually doing is a little bit of Pando magic, and we’re creating a smaller attachment that goes; that the recipient; when they click on it, gets redirected from their normal email server to our server, which finds where it is on the network and delivers it.

[End of Audio]

Pando, Robert Levitan, BitTorrent, Video Files

Click here to view video and read post from Beet.TV

[Start of Audio] 

Well, that’s exactly what we did, Andy. We changed the game of email. People like to share by email, but it’s a problem. They’ve been forced to zip it; they’ve been forced to use FTP. With Pando, no need for FTP; no need for WinZip. You can attach up to 1GB to your email.

Now, here’s how we did it. We built this media delivery platform, and it has many different ways to plug in. Recently, we released the ability – you install Pando on your computer, and we release the ability for you to say, “Plug it into my Outlook email; plug it into my web email programs,” and we support AOL web mail, Yahoo web mail, Hotmail and Gmail.

And what happens is from within any of those email programs, you send like you normally send, and if your limit is normally 10MB, you just hit “attach.” Attach anything. Don’t worry about it anymore. And when you attach a 500MB file or folder, a little popup window will say, “Hey, this is bigger than your 10MB limit. Do you want to “Pando” it?”

Why? How? Because it knows you’ve got Pando on the computer, and you’ve activated it to work with that program. And then if you just say, “Yes, go ahead and send it,” it will just send the email like it normally does. Now, your recipient will receive it, and it will say, “Andy send you this 500MB video. In order to get it, if you don’t have Pando, you need Pando, but “click here; it’s free to install.” And once they install 2MB program, Pando, they can download that 500MB video. They did it from inside their email; they received it; you sent it from inside your email, and neither of you paid for that privilege.

Doesn’t slow the system down at all. In fact, it’s actually going around the system, so this does not affect your exchange server. This does not affect your attachment storage limit on your web mail program because what we’re actually doing is a little bit of Pando magic, and we’re creating a smaller attachment that goes; that the recipient; when they click on it, gets redirected from their normal email server to our server, which finds where it is on the network and delivers it.

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Pando, Robert Levitan, BitTorrent, Video Files