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[Start of Audio]
Ilana Donna Arazie: At the AP, I work at the online video net
– I work in the online video network department, but on the side you know that
– I was more on the business side of online video, but on my own personal time
I was creating my own videos, doing the storytelling online. So I distributed on different sites like
Network2 and YouTube and put some videos together and I sent it over to the
editors at asap. And I said take a look,
this is what I’ve been doing, and they really – they liked the idea and they
said, “Would you expose yourself out to our affiliates and tell your stories
for us and do a video blog?”
Andy Plesser:
So tell us about the blog here at the Associated Press, sort of what role it
has within the company.
Ilana Donna Arazie: Well, it’s separate. It’s for the asap service.
Andy Plesser:
What is that?
Ilana Donna Arazie: Asap is an AP service that started about a
year or two ago. It’s a youth driven AP
service. They wanted – were able to
start something like this ’cause it’s younger and hipper and they could
experiment a bit more.
Andy Plesser:
So we’re experimenting right now. How do
you see success – what do you think a success of a video blog is? How do you gauge that?
Ilana Donna Arazie: Success is – you know I’ve had some
newspapers email me and put it up on their home page. I mean that’s a really big deal for
newspapers to feature a blog, a video blog, so success is getting feedback from
newspaper sites and TV sites saying, “This is great. We’d like to feature it.”
Andy Plesser:
You’re observing the scene. What do you
think some of the interesting trends that’re emerging in video blogging?
Ilana Donna Arazie: Well, I mean it’s just really
exploding. I mean it’s amazing how many
people are just getting involved and creating their own programming. People from grandmothers I’ve seen to regular
housewives, so I’m just seeing a lot of every day people starting their own
video blogs and doing their own storytelling, or having something to say or
share.
Andy Plesser:
Well tell us about the segment about – you called deal breakers. We saw that recently. Tell us how that idea came to be and a little
bit how you organized that and what went into producing that spot.
Ilana Donna Arazie: Well, I did a story on deal breakers in the
city because I just felt meeting so many people here that we’re a very
fast-paced society, and we’re also fast about our relationships and how quickly
we go through them. So I really wanted
to get into and find out what people thought about what their biggest deal
breakers are. It just seems like we are
so quick to just move on to the next person in our love lives and
relationships. So I just went out on the
street and talked to people about their deal breakers and it’d be – it’s really
interesting to find out why someone would end a relationship and I got a bunch
of people to open up about that.
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Associated Press, 
Ilana Arazie, 
Real City Tales
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