Bob Leverone, WSJ.com
Click here to view video and read post from Beet.TV
[Start of Audio]
Bob Leverone: Let’s take a look around a little bit of our video facility here. We came down to this space here, eeew, almost a year ago and the whole point here – well, a little over a year ago actually, and – was to go into the Dow Jones newsroom here, in this case the online newsroom, and really become a part of the whole online process here at Dow Jones. What we have in here is an editing suite. In this case we have both an avid editing facility, also a Macintosh Suite with Final Cut Pro on it. Again, you see the Macintosh computers. We’ve really adopted that as a standard in our editing, so we can have a number of people working with desktop editing, and we’ve found it to be very effective, particularly in the broadband area.
The Wall Street Journal reporter is now being gradually equipped with cameras, and those cameras, some are mini DV’s and sometimes they’ll send us the tape. Other times they will do FTP, yes. If you’ve seen any of Walt Mossberg’s videos, which have been very effective for us, he does those directly through his Macintosh, the camera on his Macintosh computer, and he FTP’s them to us. This is a – actually a very highly equipped television studio. It’s all completely digital through and through. It was custom designed for this space. And this is particularly interesting, these small Sony cameras, which are really becoming state of the art now in a lot of broadband situations, because they are small.
They can be controlled through a normal control unit, remote control, and they have a – really a full range of operation with 3CCD technology, which enables you to do what you had to do with a $50,000.00 broadcast camera even just a couple years ago. And that’s our video production facility. I’m Bob Leverone, Dow Jones Online appearing here on Beat TV.
[End of Audio]
Dow Jones , 
Bob Leverone, 
The Wall Street Journal, 
Online Video Journalism, 
Bill Grueskin
Comments