nRelate, the small, New York-based content discovery engine, that was acquired last year by Barry Diller's IAC, is differentiating itself from its competitors as being "publisher focused," explains Neil Mody, CEO, in this interview with Beet.TV
United Kingdom-based service provider Virgin Media inked a deal with video technology firm Concurrent to power its TV Everywhere services, in one of the latest examples of a multichannel video provider expanding its Internet-based services. Beet.TV interviewed James Brickmeier, Senior VP Strategic Marketing at Concurrent, for more insight into the TV Everywhere services.
NEW YORK -- In advance of both the New Fronts and the upfront, Nielsen expects to announce more deals with media companies to adopt its Online Campaign Ratings metrics, says Chris Louie, VP Product Marketing, Ad Effectiveness at Nielsen.
AUSTIN - The volume of tweets about a TV show is often related to the TV show's ratings, according to a new study released today from Nielsen. Heading into the upfront, this sort of data may help arm media planners who are looking for more insight into the impact of Twitter chatter on TV show performance, says David Gill, VP at Nielsen, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology.
AUSTIN - What’s Trending has made a name for itself as the source for all things trending online. One of the ways that the daily, live, interactive web show is able to stay up and running is with the support of brands. We caught up with host Shira Lazar at SXSW to find out more about What’s Trending’s work with brands.
AUSTIN - "A lot of people have fun with YouTube," explains Andre Meadows, creator of 'Black Nerd Comedy', "but there’s also a business side to it." In an interview with Beet.TV at SXSW, Meadows explains how his YouTube channel evolved from a hobby into a full time career.
AUSTIN -- Data is the watchword in the digital marketing business these days, and the key to success is knowing when and how to employ data in ad campaigns, says Ken Barbieri, VP Business Development, AdAdvisor at Neustar, a real-time information provider, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology.
AUSTIN -- The next frontier for digital video is the connected TV, says Jeff Hinz, Managing Partner and U.S. Digital Director at MediaCom, during an interview with Beet.TV. We spoke with him at SXSW where he was a panelist at a private session about digital video organized and hosted by Videology.
AUSTIN - Yahoo! News has become increasingly focused on live video, with events and programming, explains Hillary Frey, Editor in Chief of Yahoo! News, in this interview with Beet.TV at SXSW.